Multiply Lands Ad Deal with ABS-CBN

TechCrunch, the tech blog giant reported that ABS-CBN Interactive managed to ink a deal with social network Multiply. Maybe ABS-CBN is starting to take noticed the online behavior of Pinoys specially the OFWs that’s why they’re jumping into social networking. Im thinking now maybe GMA-7 will follow this time with Facebook?
The Philippines is one of the most pronounced examples of their large international following. Alexa ranks Multiply as the 5th largest site in the Philippines - with more than 2 million unique monthly visitors. We had earlier reported that 39% of the site’s traffic comes from the Philippines. Therefore it’s no surprise that they’ve managed to land a multi-year ad deal with one of the Philippine’s largest networks, ABS-CBN. ABS-CBN has 67 televisions stations, 19 radio stations, 30 websites and reaches 97% of the Filipinos with televisions. Under terms of the agreement, ABS-CBN interactive will sell advertising and mobile services for Multiply’s Filipino users, with the two companies sharing revenues.


